OwnETF Blog
Insights on direct ownership, fee optimization, and the future of retail investing.
Education5 min read
Why Expense Ratios are Killing Your Long-Term Returns
A 0.50% fee might seem small, but over 30 years, it can cost you hundreds of thousands of dollars. Learn why direct ownership is the solution.
Alex Rivera
Jan 12, 2026
Education4 min read
The Rise of Direct Indexing for Retail Investors
Direct indexing was once reserved for the ultra-wealthy. Technology is now bringing these powerful tools to everyone.
Sarah Chen
Jan 15, 2026
Education6 min read
Optimizing Your Portfolio with Tax-Loss Harvesting
Discover how direct ownership allows for granular tax optimization that traditional ETFs simply cannot match.
Michael Ross
Jan 18, 2026